Privacy Policy 

SECTION 1 – WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from VELU, we collect personal information such as your name, address, and email address as part of the buying process.

When you browse our site, we also receive your device’s IP address to help us understand your browser and operating system.

Email Marketing (if applicable): With your consent, we may send you emails about VELU, our products, offers, and news.

Text Marketing (if applicable): With your permission, we may send you SMS about VELU products, promotions, and checkout reminders.

SECTION 2 – CONSENT

How do you give consent?
By completing a transaction, verifying your payment, placing an order, or arranging delivery/returns, you consent to our collecting and using your data for that specific purpose.

For secondary uses (e.g., marketing), we will ask for your explicit consent or give you the chance to opt out.

Withdrawing consent:
You can withdraw your consent at any time by emailing us at support@velubeauty.com.

SECTION 3 – DISCLOSURE
We may disclose your personal information if required by law or if you violate our Terms of Service.

SECTION 4 – SHOPIFY
VELU is hosted on Shopify Inc. They provide the e-commerce platform that allows us to sell to you.

Your data is stored securely via Shopify’s systems, databases, and firewalls.

Payments:
If you use a direct payment gateway, Shopify stores your encrypted credit card data via PCI-DSS standards. Your transaction info is stored only as long as needed.

You can view Shopify’s policies at:

• Shopify Terms of Service

• Shopify Privacy Policy

SECTION 5 – THIRD-PARTY SERVICES Third-party providers we work with will only access your data to the extent necessary to provide their services.

For payment gateways and other processors, we recommend reviewing their privacy policies.

Some third-party services may be located in other jurisdictions. If you proceed with a transaction involving them, your data may be subject to their local laws (e.g., U.S. Patriot Act if processed in the U.S.).

Once you leave VELU’s site or are redirected elsewhere, you’re no longer governed by this Privacy Policy.

External Links: We’re not responsible for other websites’ privacy practices and recommend reading their policies.

Google Analytics: We use it to understand our traffic and customer preferences.

SECTION 6 – SECURITY We take industry-standard steps to protect your personal information, including SSL encryption and PCI-DSS compliance. Though no method is 100% secure, we follow best practices.

SECTION 7 – COOKIES Here are some of the cookies we may use:

• _session_id: tracks session (referrer, landing page)

• _shopify_visit: 30 min duration tracker

• _shopify_uniq: counts visits per user

• cart: stores cart content for 2 weeks

• _secure_session_id: session ID

• storefront_digest: used for password-protected stores

• PREF: Google tracking cookie

You can opt out of cookies via your browser settings.

SECTION 8 – AGE OF CONSENT By using this site, you confirm that you’re at least the age of majority in your region, or that you consent to minors using the site under your supervision.

SECTION 9 – POLICY CHANGES We may update this Privacy Policy at any time. Updates take effect immediately upon being posted. Material changes will be noted clearly. If VELU is acquired or merged, your information may be transferred to the new entity.

QUESTIONS & CONTACT To access, change, or delete your personal data, or for questions, contact us at:

support@velubeauty.com